We have covered this before and it is worth mentioning again, there has been a definite movement among the mainstream media to cover social issues including those specific to global health. See our previous post on “Trends: Development/Global Health in the Business Press” and another one here. And don’t forget what might have been a groundbreaking commercial by ExxonMobil on malaria during the Olympic Opening Ceremonies. The more the better so that we can hopefully get these messages embedded into the larger social consciousness (especially those who work in the private sector, don’t forget the original social contract between the first corporate organization and the community has been broken, maybe with increased coverage corporations will find their way again). Excerpt below:

Making Social Entrepreneurship Matter, BusinessWeek August 6, 2008
“Social entrepreneurship (BusinessWeek, 12/14/07) has become a hot topic in recent years, attracting people filled with the loftiest of intentions who want to do good by doing good. But it’s the tricky feat of running a sustainable operation that is the more elusive goal. So when I learned that Lubetzky had created a viable business model (in operation since 1994) that brings Arabs and Israelis together while plowing profits into peacemaking efforts, I rang up PeaceWorks’ New York office and was invited down for a visit.”

There are also some good posts on a what seems to be a relatively new GlobeSpotting blog at BusinessWeek, with dispatches from current travel in Africa: Globespotting and Social Entrepreneurship.

Also see these other blogs for good content:
1. Social ROI and specifically this Corporations Exploiting The Concept Of Socially Responsible Business?

2. Jim Fruchterman debates social entrepreneurship

3. Feministing on changing the world and SE

4. Riches for Good

4. So What Can I Do hosts the Carnival of Change

5. Renjie on measuring social impact

6. Finally, Alberto from the Hub in London finds inspiration in this closing video